Abby Sandbach, Vice President of Marketing at HRSoft, brings over 15 years of experience and a proven track record in driving growth through innovative, data-driven strategies. Excelling in brand development, digital marketing, and sales enablement, she leads HRSoft’s marketing team with a focus on building the brand and creating demand for its compensation-focused product portfolio. Abby’s leadership fosters creativity and continuous improvement, resulting in successful campaigns that enhance brand visibility and drive sales.